About

With extensive experience in music video direction, I specialise in bringing creative visions to life for independent artists, striking a balance between raw, guerrilla-style aesthetics and polished, high-production visuals. I have worked with a diverse range of clients across the UK, from indie musicians to major players in the creative and media industries, including Island Records, Virgin EMI, Sony, Relentless Records, Syco, and various independent labels.

I’ve had the privilege of collaborating with a wide range of prominent artists and industry leaders, including

Stormzy, AJ Tracey, Dave, Skepta, Dizzee Rascal, Denzel Curry, Lil Durk, Jeremih, G-Eazy, J Hus, Headie One, Mr Eazi, Wretch 32, Kano, Clavish, Frisco, Simi, Not3s, Deno, Shy Girl, Yung T & Bugsey, Unknown T, Krept & Konan, Angel, Lil Berete, Eric Bellinger, Jeremih, Rude Kid, WSTRN, Ghetts, Chip, Donaeo, Loski, Abracadabra, Todla T, Tinchy Stryder, Blade Brown, Dappy, Remy Banks, Fekky, Tion Wayne, Mo Stack, Ms Banks, 67, Rak-Su, Section Boyz, Banx & Ranx D Double E, Dot Rotten, Lethal Bizzle, GIRLI, Yungen, Jammer, Meridian Dan, Jay SIlva & TE dness

Leading creative video projects across Sainsbury’s brands, including Argos, Habitat, Nectar and Tu. Developing and executing innovative campaigns, manage end-to-end video production, and collaborating with cross-functional teams to deliver engaging content that enhances customer experiences and strengthens brand identity.

I’ve crafted dynamic and engaging video edits for high-profile DTC brands with 8 and 9-figure revenues, working with both high-budget production footage and user-generated content from iPhones tailored for social media platforms. Partnering closely with creative strategists, I brought their visions to life while ensuring alignment with client expectations. My client roster includes notable names like Wild and Bower Collective. My role also involved effective time management and teamwork, meeting tight deadlines and enhancing creative output, including delivering content in multiple languages and aspect ratios.

I’ve crafted dynamic and engaging video edits for high-profile DTC brands with 8 and 9-figure revenues, working with both high-budget production footage and user-generated content from iPhones tailored for social media platforms. Partnering closely with creative strategists, I brought their visions to life while ensuring alignment with client expectations. My client roster includes notable names like Wild and Bower Collective. My role also involved effective time management and teamwork, meeting tight deadlines and enhancing creative output, including delivering content in multiple languages and aspect ratios.

I was responsible for filming various social video assets and EPK (Electronic Press Kit) content for Netflix, including script reading sessions for Top Boy Season 3, Black Mirror Season 6 (2023), and Treason Season 1.

I served as Assistant Director, D.O.P , editor, and visual effects artists for the three-part social media campaign “Your Canvas, Your Expression” for Office Shoes, in collaboration with Crocs. The campaign was prominently featured on screens in Office stores nationwide and across various social media platforms.

Independently managed full-cycle video production from concept to post-production. This included directing and producing music videos for emerging UK artists, ensuring high-quality content that resonates with audiences and enhances artist visibility.

Produced social media assets for the first GRM \ KA Drinks Rated awards 2016.

Nominated For Best Director and Best Music video (AJ Tracey – Buster Cannon) at The GRM / KA Drinks rated awards 2017.

I served as a camera operator for Wingstop’s 2018 UK launch campaign, which featured social influencers Snoochie Shy and Sidemen in a game show format. The campaign showcased taste tests of Wingstop’s various flavors, introducing the brand to the UK market.

I served as a videographer for ‘Strike Night,’ an event that featured elite footballers such as Pierre-Emerick Aubameyang, Mauro Icardi, Marcus Rashford, Christian Benteke, André Silva, and Alex Oxlade-Chamberlain. The event, broadcast globally on Facebook Live, showcased a unique competition using the world’s first full-size, fully interactive LED goal. This digital goal, equipped with 16 motion sensor cameras, measured shooting accuracy and displayed custom animations. The score was determined by a combination of the digital goal’s feedback and live audience votes. The event also featured notable judges Ian Wright and Didier Drogba, performances by AJ Tracey and Santan Dave, and appearances by Indi Cowie and Steve Nash. André Silva emerged victorious, with Marcus Rashford commenting on the immersive, video game-like experience.

I also filmed and edited behind-the-scenes content for a Nike social media campaign and created various assets for social media platforms.

I was commissioned as a videographer for the documentary on XL Recordings’ album, NEW GEN, which celebrates the emerging grime and rap scene. The documentary captures recording sessions with artists featured on the album, including AJ Tracey, Avelino, and 67. NEW GEN highlights 17 rising talents from the UK, offering a snapshot of London’s vibrant underground music scene. The project evolved from the original ‘New Gen’ playlist series curated by GRM Daily editor Caroline Simionescu-Marin, now an A&R at XL Recordings. The documentary showcases the creative synergy in the New Gen Studio, where songwriters, mixers, engineers, and MCs came together to collaborate and innovate.